S/01
SEO
Technical SEO, information architecture, keyword strategy, content programmes and organic acquisition — engineered for regulated health categories where signal and authority matter.
Q4 2026 · Training block open
SEO and GEO are a marathon. We train you for it.
Your customers now start in Google and in AI answers. Being the name they find there is not a sprint you buy for one season. It is a distance you train for. Visory builds the technical base, the content and the AI visibility that compound, and Q4 is when the training starts, so you reach January already ahead.
- Weeks 1–3
- We find where you lose the race
- Weeks 3–6
- Your plan, paced by quarter
- Month 2+
- We ship, every week
13×
Organic lift
65K
Monthly organic users
499K
Organic clicks
12.7M
Search impressions
Figures from the Siladoc engagement · Google Search Console
01 / The course
The course changed. Search became search plus AI, and the old training plan no longer covers the distance.
Before · 2015–2022
USER › Google › Website
One entry point. Ten blue links. Rank on Google, capture the click.
Now · 2026
New
USER › Google + ChatGPT + Perplexity
› Claude + Gemini + AI Overviews
Fragmented discovery. Answers are generated inline, and visibility now means being cited, not just ranked.
GEO — Generative Engine Optimisation — is how health and wellness brands stay visible when the answer arrives before the click.
02 / The training
Four disciplines, one training plan.
S/02
New
GEO
Optimising content, entities and citations for visibility across ChatGPT, Perplexity, Claude, Gemini and Google AI Overviews — so your brand is the one the model quotes.
S/03
Web Engineering
Technically strong websites and product surfaces engineered to compound organic acquisition — performance, schema, accessibility, and durable architecture your team can extend.
S/04
Growth Strategy
SEO, GEO, content and engineering connected into a single organic growth system — with quarterly compounding targets tied to pipeline, not vanity metrics.
Who we help
Specialist search, AI visibility and conversion work for health & wellness businesses, health-tech companies, healthcare organisations, medical practices, mental health clinics, and private therapy practices — including the wellness brands selling their own products direct.
03 / Selected work
Outcomes, not impressions.
Clinics, wellness brands and health platforms that went the distance. Every engagement is measured in monthly organic users, qualified pipeline, orders and AI citation share.
5K →
65K
▲ +1,200% monthly organic users
A francophone healthcare directory with hundreds of doctors listed and almost no organic visibility. We rebuilt the information architecture around how customers actually search, engineered specialty × city page systems, and calibrated every condition page for E-E-A-T in a YMYL market.
499K
Organic clicks
12.7M
Impressions
0%
Ad dependency
- Starting point
- Hundreds of doctors listed, almost no organic visibility.
- Strategy
- Intent-driven IA + programmatic specialty × city pages.
- Execution
- Six sequential phases, schema layer, internal linking flywheel.
- Result
- 65K monthly organic users, 100% organic acquisition.
0 → #1
On Google, in ~2 monthsA prostate embolisation site that did not exist yet, built SEO-first for a YMYL medical query — then ranked first, with no backlink campaign at any point.
2,000+
Orders per month, ~40% via the siteA natural wellness brand selling through Facebook DMs. The questions customers kept asking became a purchase journey they could complete alone.
Wildkard
Sport, activewear & personal careA broad sport and wellness catalogue rebuilt on Shopify — design direction and full implementation — so customers navigate easily and decide fast.
04 / The plan
The training plan: four phases, one compounding season.
01
Week 1–3
Diagnose
Deep audit of business, market, technical foundation and acquisition surface. Where you actually lose — to competitors, to Google, to AI.
- Tech & vitals audit
- SERP + LLM mapping
- Competitive teardown
02
Week 3–6
Strategize
A single SEO + GEO growth strategy — with quarterly targets, an IA blueprint, and a content and citation roadmap.
- Growth model
- IA + content plan
- GEO roadmap
03
Month 2+
Execute
Ship. Technical improvements, content, digital PR, GEO instrumentation and web engineering — as one embedded team.
- Engineering sprints
- Content + PR
- Citation programs
04
Ongoing
Compound
Measure, iterate, expand. Every month adds to the last, which is the whole point of training for distance.
- Weekly ops
- Monthly reviews
- Quarterly resets
05 / Why Visory
Not another SEO agency.
Strategy × Search × AI × Engineering
Visory is a specialised growth studio that sits precisely where strategy, search, generative AI and web engineering intersect. We work with a small number of health and wellness companies at a time.
01
Specialists, not generalistsDeep health and wellness pattern recognition from every engagement.
02
GEO as a first-class disciplineNot a workshop bolted onto SEO.
03
Engineering in-houseWe ship the code ourselves. No handoff, no waiting.
04
Founder-ledYou work with the operator, not an account team.
06 / Start
Q4 is the starting gun.
A 30-minute conversation about your organic growth, your AI visibility, and whether we are the right partner for the distance. No decks, no pitch, just diagnostics. Start the block now and the compounding lands in Q1.